Pets at Home Group
Helping dogs thrive while they wait for a home and supporting owners through behaviour challenges.
We have been proud to work with the Pets at Home Group since 2012.
Over the past 14 years, our partnership has generated more than £6 million in value for our charity, helping us to support over 100,000 dogs and their owners in a variety of ways. Now, we’re excited to enter the next chapter of our partnership together.
The Pets at Home Group includes Pets at Home, the Pets Foundation and Vets for Pets, with each playing an important role in supporting our work.
Over the years, this partnership has provided invaluable support in many different ways, from providing food and essentials for dogs in our care, to funding vital services and providing practical support through Pets Club Lifelines.
Better together
proudly supporting us since 2012
Supporting dogs and owners in more ways than one
The Pets at Home Group currently supports our work in a number of ways, including:
- Helping owners with dog behavioural issues. The Pets Foundation has awarded a generous grant of £1.2 million (£400,000 per year) to help fund our Behaviour Support Line.
- Grubs up. Our rehoming centres feed the dogs in our care with Wainwright’s dry dog food* (*unless there is a dietary or veterinary reason not to). Thanks to Pets at Home’s generosity, adopters also receive a 2kg bag of Wainwright’s dry dog food to take home with their newly adopted dog. In 2025, Pets at Home kindly donated over 138,000 kg of own brand dry dog food to us, providing enough food to feed 460,153 dogs for a day!
- Play and enrichment essentials. Pet Club Lifelines help our rehoming centres buy toys, treats, bedding, training aids and other essentials for dogs in our care. In 2025 our centres received an incredible £130,000 in Lifeline vouchers raised by over 351,000 Pets Club members.
- In the community. Currently, nine of our rehoming centres are partnered with a local Pets at Home store. As Community Partners, our rehoming centres receive additional stock donations from Pets at Home, as well as opportunities to fundraise and recruit new volunteers in-store.
- Dog-friendly clinics. Over 30 Vets for Pets practices are registered as Dog Friendly Vet Clinics.
- Together Through Homelessness. Over 30 Vets for Pets practices are registered to provide vital veterinary care for dogs whose owners are experiencing homelessness.
An exciting next chapter
Our partnership is now entering an exciting stage of transition as we move towards working together in an even more strategic way to have an even greater impact - with a shared ambition to help keep more dogs in loving homes.
Watch this space for further news as we begin this exciting next chapter together.
Lend a paw: make a difference by joining the club that cares
One of the easiest ways to support us is through Pets Club, Pets at Home’s free to join loyalty scheme. Watch our video below to see how we're supported by Pets Club.
By joining Pets Club, you can enjoy the benefits of membership, including a 10% discount on your first shop and personalised offers. You can also choose Dogs Trust as your Lifelines charity and help support our work whenever you shop.
We care for around 11,000 dogs every year, so we get through a lot of toys, treats and food! Thanks to Pets Club, our rehoming centres can buy any items they need from Pets at Home, including bedding and blankets and other necessary items to care for our dogs.
These are essential for enrichment for all our dogs and any training they may need.
How to sign up to Pets club
Signing up to Pets Club is quick, easy and makes a real difference to the dogs in our care.
- 1
- 2
Pick your Lifelines charity
In your account, under “Manage Pets Club”, search “Dogs Trust” and choose “Dogs Trust” to select us as your chosen charity.
- 3
Start scanning and raising
Every time you shop in-store or online, visit a Vets for Pets practice or use Pets Grooming, scan your Pets Club card to collect Lifelines.
Already a Pets Club member?
You can still support us. In the Account section on your app, select “My Account”, “Manage Pets Club card” and search “Dogs Trust” to select us as your chosen charity.
Helping dogs like Billie
Billie arrived at Dogs Trust Kenilworth in February 2023. He was just over a year old and full of energy but with no known history or experience of living in a home. He needed time, patience, and plenty of training to help him build confidence and learn how to navigate the world around him, which was vital to prepare him for a forever home with the perfect family.
Our expert canine carers and training team worked patiently with Billie to teach him essential life skills, from basic obedience to socialising with other dogs. Some lessons were challenging, but with the right support (and lots of toys!), Billie made fantastic progress.
After nearly a year, Billie met his perfect match in Mandi, Chris, and Conal. With guidance from our team, they took part in his training journey, helping him settle into his forever home with confidence.
Thanks to the generous support of Pets at Home and Lifeline vouchers, our centres can purchase vital enrichment items like toys, training aids, and treats. These resources are essential in supporting dogs like Billie as they prepare for life beyond the kennel.
Inspired to partner with us?
Join our community of businesses making a real difference for both dogs in need and the people who love them. We believe every dog deserves to life life to the full, and we’re here to give a helping hand (or paw) whenever it’s needed.
Whether you’re looking to boost your brand’s social impact, engage your employees, or support a cause that resonates with your values, we’d love to hear from you. Let’s create something amazing together.
Related articles
Rambler is a Pets At Home VIP
Pets at Home are giving us Lifelines!
