Pete Wicks goes behind the scenes at our centres

Pete Wicks, loveable telly personality and author, has teamed up with our rehoming centres on the frontline of dog rescue – as seen in the hit show Pete Wicks: For Dogs’ Sake. 

So, what’s the show about?

Pete Wicks: For Dogs’ Sake throws Pete into the emotional world of rescuing, rehabilitating, and rehoming pooches across the nation. 

Filmed entirely at our rehoming centres, Pete lends a helping hand to the heroes working tirelessly each day for dogs in need. We see the highs and lows of life at our centres, and the precious pups at the heart of it all.  

Go on, take a peek behind the yellow curtain. You’ll laugh, you may even ugly-cry, but you’ll definitely have your heart warmed.  

Stream all episodes of Pete Wicks: For Dogs’ Sake now on U, or watch Mondays at 9pm on U&W. 

Why Pete?

You may know Pete as the cheeky-chappy reality star, or the Sunday Times bestselling author. But dogs have always been a huge part of Pete’s life. He’s grown up with them, cared for his own, and now he’s desperate to repay their loyalty.  

But Pete’s no stranger to the fight for dog welfare. In 2017, he teamed up with Humane Society to save 170 dogs from a meat farm in South Korea. He’s now helping hounds closer to home, mucking in with our dog-driven centre staff. The people who devote their lives to helping furballs in need.  

The story so far

Series One captured the ups and downs of daily life backstage at our centres. We shed tears for heartwarming rehomes and held our breath during touch-and-go vet operations.  

We saw the heartbreaking impact of the cost-of-living crisis, with owners struggling to afford their dogs’ care and having to give them up. We watched Pete and our teams support dogs with behavioural challenges. And we met Mel, a pregnant poodle who was seized at the border having been illegally smuggled into the UK.  

“That really sticks out as a turning point in the filming for me,” says Pete, “because it’s only really when you’re there on the frontline that you see the pain and suffering that these dogs have been through.” It was down to our centre staff, with Pete’s help, to support Mel and her puppies through their birth.  

Series Two offers more tales of hope, heartbreak and everything in between. Pete hits it off with Theo, a gentle Mastiff with a heart condition. And Ricky, a lively Pointer at our Leeds centre, has problems coming back when called.  

Sweet Lurcher Elliot lands in our care after his owner was made homeless. And our team discover a worrying lump on him that needs further investigation from our vet teams.  

Stream all episodes right now on U.